YCN Competition Brief 2015:
'Create a student brand campaign that gives students a reason to visit Gap. We want you to give students a reason to visit Gap. We need you to create a student brand campaign, taking inspiration from our heritage to generate ‘buzz’ and urgency, ultimately driving traffic into stores. Your visual brand campaign should be communicated through flyers, in-store signage, window vinyl and across all social media platforms speaking directly to you – the savvy student! The campaign will launch during Fresher’s Week 2015, promoting a huge 25% off student discount. '
